Abstract: This study aims to analyze the psychological differences in risk preference, innovation inclination, and cross-cultural adaptability between Chinese and Filipino entrepreneurs, and to explore how these differences impact the trade decision-making practices between the two countries. A quantitative survey method was used, combined with descriptive and inferential statistical analysis, to conduct a comparative study of 80 entrepreneurs from China and the Philippines. The results show that Chinese entrepreneurs exhibit a higher tendency for innovation and cross-cultural adaptability, while Filipino entrepreneurs are more prominent in terms of risk preference. These psychological differences not only influence the choice of trade strategies but also play a significant role in cross-cultural communication and cooperation.
Keywords: cross-cultural psychology; China-Philippines trade; entrepreneurial decision-making; cultural differences
Reprinted from Guangxi Economic Journal, 2024,42(02):38-48.
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